
The opening event of Entrepreneurship Week 2020
The launch of trading on the Tel Aviv Stock Exchange
First-rate lecturers:
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Jonathan Schreier - Deputy US Ambassador to Israel
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Anat Iron - Investor Relations Manager at the Stock Exchange
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Ella Matlon - Chairman of the Global Entrepreneurship Network in Israel
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Julia Ho - Lark Health, one of the leading entrepreneurs in the USA
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Gwen Edwards - Chair of the Angel Investor Resource Institute, Silicon Valley
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Shani Toledano - founder and CEO of HT BioImaging

How do you identify the peak point of your company and know when it is right to sell? Ainab Adib-Berer
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How do you analyze the market, the company and the business reality and recognize that the company is at its peak?
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How do you cut off the emotions and know when is the right time to sell the company?
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How do you choose your travel partners correctly?
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How do you know when to say "no" even when an attractive investment proposal is on the table?

Shut-down OR down-round? by Keren Leshem
THE PROBLEM:
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Exhausted and distrusting BOD
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No cash left
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Founder & CMO left the company
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Team distressed & lost faith
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Sales decline over the course of 3 years (from $3M to $1M)
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No advancement in pipeline product (clinical study doesn't lift off)
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~$400K monthly burn rate, 27 employees, sales orders in pipeline, bank not willing to give loan
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No (actual) plan in site
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COVID-19


Strategy versus flexibility - Shani Toledano
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Decision points and the decision tree of the start-up
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Bootstrap: how to start from scratch, and recruit a committed and professional team
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Choosing a partner who has been there, done that, for a quick take-off
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Troubles of the Rich: A Technology Platform
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The veterinary track, compromise creates space

How do you build a personal brand even if you don't have networking? - Iris Shor
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How do you create a blog / podcast / Facebook community from scratch?
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How do you build yourself as a brand even when you don't have a unique specialty?
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How do you find your unique voice and produce content products around it?
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How do you create a relevant networking community around the content products?

LinkedIn as the leading arena for startup branding - Tahya Ben Tzur
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How do you create a relevant community on LinkedIn?
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How do you emphasize the professional differentiation of the project?
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How do you build an action strategy on LinkedIn?
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What are the great advantages of LinkedIn that no other network has?
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How are the company's employees used as a branding asset?

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Hydrogen - the fuel of the future
Gil Shavit, founder and CEO of the "GenCell" company for electricity backup and energy storage solutions with the help of distributed hydrogen electricity storage systems.
"GenCell" develops and sells electrical backup systems with an incomparable level of reliability, which also has an ecological advantage.
Gil Shavit has been an entrepreneur for about 20 years and has a degree in electrical and electronics engineering.
