

How do you identify the peak point of your company and know when it is right to sell? Ainab Adib-Berer
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How do you analyze the market, the company and the business reality and recognize that the company is at its peak?
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How do you cut off the emotions and know when is the right time to sell the company?
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How do you choose your travel partners correctly?
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How do you know when to say "no" even when an attractive investment proposal is on the table?

Shut-down OR down-round? by Keren Leshem
THE PROBLEM:
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Exhausted and distrusting BOD
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No cash left
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Founder & CMO left the company
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Team distressed & lost faith
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Sales decline over the course of 3 years (from $3M to $1M)
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No advancement in pipeline product (clinical study doesn't lift off)
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~$400K monthly burn rate, 27 employees, sales orders in pipeline, bank not willing to give loan
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No (actual) plan in site
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COVID-19

Strategy versus flexibility - Shani Toledano
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Decision points and the decision tree of the start-up
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Bootstrap: how to start from scratch, and recruit a committed and professional team
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Choosing a partner who has been there, done that, for a quick take-off
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Troubles of the Rich: A Technology Platform
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The veterinary track, compromise creates space

How do you build a personal brand even if you don't have networking? - Iris Shor
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How do you create a blog / podcast / Facebook community from scratch?
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How do you build yourself as a brand even when you don't have a unique specialty?
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How do you find your unique voice and produce content products around it?
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How do you create a relevant networking community around the content products?

LinkedIn as the leading arena for startup branding - Tahya Ben Tzur
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How do you create a relevant community on LinkedIn?
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How do you emphasize the professional differentiation of the project?
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How do you build an action strategy on LinkedIn?
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What are the great advantages of LinkedIn that no other network has?
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How are the company's employees used as a branding asset?
